Jeeni Blog

Helping the next generation of talent to build a global fanbase

What can the music industry do to reduce its carbon footprint?

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What can the music industry do to reduce its carbon footprint?

The carbon impact of all those gigs and gatherings is up for debate more now than ever, big acts such as ColdPlay and Massive Attack have cancelled gigs until they can measure the impact on the environment.

But not all artists are in a financial position to cancel all their gigs and many artists rely on touring for an income. Let's be real most musicians and performers can not afford an environmental consciousness.

Today on Radio 4 Tom Heap asks what the music industry can do to reduce its carbon footprint. Tom spoke to various different artists and also interviewed the founders of Music Declares Emergency - No Music On A Dead Planet https://www.musicdeclares.net/.

The main three areas for discussion included the emissions for the band travelling, moving the equipment, the venue emissions and the impact of audiences travelling to and from the event. Having listened to the show I checked out Music Declares Emergency - No Music On A Dead Planet https://www.musicdeclares.net/ which advocates the following:

  • We call on governments and media institutions to tell the truth about the climate and ecological emergency.
  • We call on governments to act now to reverse biodiversity loss and reach net zero greenhouse gas emissions by no later than 2030.
  • We recognise that the emergency has arisen from global injustices and will work towards systemic change to protect life on Earth.
  • We acknowledge the environmental impact of music industry practices and commit to taking urgent action.

We have signed up and will follow Music Declares and are very interested in how our members can benefit, however the interview raised many contradictions and many of the suggestions for us were very weak and hypocritical. But it is very tough debate. We get that. To summaries the main suggestions in the interview with Tom included the following:

Standard riders to not include plastic

Not to allow single use plastics at events

Always use renewable power sources when you can

Event organizers to insist on recycling as a priority

Working with responsible corporate partners

Not to work with financial institutions that are not responsible

Using LED lights to reduce energy use

Put restrictions on touring, travelling and taking less equipment

Use streaming media as an alternative to reach audiences

Do not fly around the world to shoot gigs on environmental change

Going on a bus rather than taking your own car

Car share

Put pressure on venues to be more environmentally friendly

Getting rid of plastic CD cases

Ecological packaging

Environmental merchandise and use organic materials

Higher train usage, go car free

Ecological and renewable streaming and data storage

Rent all the equipment at location and not travel with all the kit you need

Do not produce and sell vinyls

The largest omissions on carbon footprint is the audience travelling so a main argument from the artist is that they need to travel to the audience.

Surely, the suggestions made in the interview is not enough and it will not deliver the outcomes to climate change that is needed, it is sycophantic and feeble for global change. In our view the recommendations and solutions suggested are not sustainable themselves.

However, Music Declares Emergency have a great section on their website which is much more comprehensive and lists about actions for artists, songwriters, producers, a label, publisher, a venue, festival live music promoter, manager, agent and fan. So we are going to support them.

08
Sep

Martha Eve – Artist Focus

  An up and coming artist like Martha is a rare gem. A young woman of 22, making waves in the acoustic scene, Martha Eve already has extensive experience in performing at festivals, including 2000 trees and Victorious Festival. Eve was a hit on the Jeeni sponsored People’s Lounge stage this year, part of the World Music Village sector of Victorious. The Arms Around The Child charity is responsible for the Village, their mission is to show love and care to children who have been diagnosed with HIV and aids. Martha’s newest outing ‘Cold’ is soulful and pure, her voice reminiscent of Scottish talent Nina Nesbitt’s earlier work. However she remains distinctly her own artist; with a heartbreaking chorus, ‘You feel cold to me, like an icy breeze, more bitter by the minute, soon you’ll be finished with me’, ‘Cold’ is a much more mature release than previous songs ‘Silly Mind’ and ‘Honeymoon Phase’. Eve states that ‘Cold’ is her most relatable song and that it is her ‘most honest and sad song’ to date. Born in South East London, Martha grew up in the countryside of nearby Kent, and can usually be found playing live shows in and around Brighton, honing her craft and winning over new fans all the time, with her calm yet sultry vocals that are not dissimilar to Jack Johnson. Martha is what’s becoming known as a ‘lockdown artist’, a creative person who has made the most of the recent pandemic by exploring their craft, and coming out the other end with a host of new ideas. In Martha’s case, although she couldn’t perform as she wanted, she wrote songs instead and is now ready to get releasing her wealth of creativity. Martha says she wrote ‘Cold’ about a lockdown romance, and didn’t expect it to become her first single, but at Jeeni, we’re sure our members will love her soulful and breathy vocals on the ballad. Listen to it HERE. Martha is releasing new music all the time, so make sure you keep an eye on Jeeni.com for an upcoming Jeeni exclusive interview with Martha Eve, where she will tell us all about her latest releases and future gigs. Here at Jeeni, we are so excited to welcome undiscovered artists just like Martha. Our platform breaks down the barrier between fan and artist to create a unique relationship and allows easy interaction. How does Jeeni support artists like Martha Eve? JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience. ·       We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make. ·       We empower our audience and reward them every step of the way. ·       We promise to treat our members ethically, fairly, honestly and with respect. ·       Join us at Jeeni.com  

16
Feb

Big Frank & MazeyJune - ‘Sun Outside’ Single Review

This chilled out hip-hop callback from Big Frank beckons the summer with the help of MazeyJune’s soulful voice.  London based chillhop producer, Big Frank releases his first single since his brilliant ‘Phases of Nature’ album from 2017. Another new Jeeni artist, Big Frank’s resurgence on the scene is certainly one to watch and Jeeni can’t wait to build up our soul, hip-hop and RnB channels with his upcomming tracks.   His 2017 album fully showcased Frank’s understanding, appreciation and prowess in instrumental hip-hop. Although some of the best producers often release unaccompanied beat tapes and projects such as Madlib and the late J Dilla, it seems now that Big Frank is looking to collaborate, beginning with the up-and-coming MazeyJune.  ‘Sun Outside’ sees Frank with his staple effortlessly serene and well-rounded beats accompanying MazeyJune’s free-flowing, enchanting melodies. Frank does well to leave plenty of room for Mazey to shine with scaling vocalisations and expressive passages of lyrics. The steady strums of a nylon-stringed guitar bounce around and reverberate across all other parts of the instrumental and it creates an almost eerily large space in which the single sits. This, along with nearly unplaceable background notes and drones provide a strong sense of atmosphere for this short, yet promising single.  MazeyJune’s voice is fluid, dark and velvety smooth. Occasionally, her soulful and wavering vocal tone is reminiscent of Celeste and other times, she steps low and deep like the legendary Nina Simone; an adaptable and impressive voice from MazeyJune.  Considering how well ‘Sun Outside’ turned out, let’s hope that this single means that more is coming from both Big Frank and MazeyJune. Check out the brand-new single here: https://jeeni.com/sun-outside-mazeyjune-and-big-frank/ And check out Big Frank's showcase on Jeeni here: https://jeeni.com/showcase/bigfrank/ How can Jeeni support artists like Big Frank?   JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience.  album review album review album review • We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make.  • We empower our audience and reward them every step of the way.  • We promise to treat our members ethically, fairly, honestly and with respect.  • Access to artist liaison and a supportive marketing team.   

03
Mar

Jeeni's Official Photographer is outstanding.

WOW check out Sharron Goodyear's recent photo shoot with Suzy Bastone who lives in Brazil. Sharron is an Award-Winning International Photographer and Film Maker, having won Fashion & Boudoir Photographer of the Year through the Master Photographer Association, Sharron has 14 years of industry experience. Suzy Baston says: "A huge thank you to Sharron Goodyear Photographer for these amazing new business shots that made me feel just that. From the UK to Brazil, we had a wonderful ‘virtual shoot’ through FaceTime of all things! Social distancing to the extreme. Who knew photos could be so wonderful in this way? I’d forgotten how fun photo shoots can be and wow, what a huge difference to my own poxy attempts. It certainly is testament to Sharron’s amazing talent. This wonderful woman is an international award-winning photographer known for creating empowering portraits of entrepreneurs to help them establish more visibility online. With her sense of integrity and personal shine she naturally possesses, she makes it so easy for us to ‘feel beautiful’ in our own skin. A part of confidence-building I shall forever stand by." Sharron specialises in working with entrepreneurs, musicians, performers and artists from around the world. Her photo-shoots are VIRTUAL, enabling her to work with a global client base, directly from her studio, helping us gain greater visibility on our social media as a result. Sharron is super-talented, very professional, has a real eye for positioning the camera, and has perfect attention to detail, the ideal combination of skills for Jeeni artists and performers. Sharron says: “Being a photographer is a great privilege for me and it has given me the opportunity to document so many beautiful aspects of people’s life journeys. Some of these people are now great friends. I am lucky enough to say I am truly passionate about what I do. Many people hide away from having their photographs taken because they don’t feel confident in how they look in front of the camera or don’t think they are photogenic. My mission is to change that belief and I want to take the best photograph you have ever seen of yourself. The VIRTUAL sessions are incredibly good fun and very relaxed and I will give you lots of direction to help you feel at ease. At the time of booking, I will talk you through everything you need to know so there are no need for nerves – just excitement! I can take a range of photos through an IPhone connection or Zoom, whatever you would prefer from the comfort of your own home anywhere in the world.”   We highly recommend that you get your VIRTUAL shoot booked NOW. Check out Sharron https://sharrongoodyear.com Click HERE to visit or return to jeeni.com