Jeeni Blog

Helping the next generation of talent to build a global fanbase

What can the music industry do to reduce its carbon footprint?

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What can the music industry do to reduce its carbon footprint?

The carbon impact of all those gigs and gatherings is up for debate more now than ever, big acts such as ColdPlay and Massive Attack have cancelled gigs until they can measure the impact on the environment.

But not all artists are in a financial position to cancel all their gigs and many artists rely on touring for an income. Let's be real most musicians and performers can not afford an environmental consciousness.

Today on Radio 4 Tom Heap asks what the music industry can do to reduce its carbon footprint. Tom spoke to various different artists and also interviewed the founders of Music Declares Emergency - No Music On A Dead Planet https://www.musicdeclares.net/.

The main three areas for discussion included the emissions for the band travelling, moving the equipment, the venue emissions and the impact of audiences travelling to and from the event. Having listened to the show I checked out Music Declares Emergency - No Music On A Dead Planet https://www.musicdeclares.net/ which advocates the following:

  • We call on governments and media institutions to tell the truth about the climate and ecological emergency.
  • We call on governments to act now to reverse biodiversity loss and reach net zero greenhouse gas emissions by no later than 2030.
  • We recognise that the emergency has arisen from global injustices and will work towards systemic change to protect life on Earth.
  • We acknowledge the environmental impact of music industry practices and commit to taking urgent action.

We have signed up and will follow Music Declares and are very interested in how our members can benefit, however the interview raised many contradictions and many of the suggestions for us were very weak and hypocritical. But it is very tough debate. We get that. To summaries the main suggestions in the interview with Tom included the following:

Standard riders to not include plastic

Not to allow single use plastics at events

Always use renewable power sources when you can

Event organizers to insist on recycling as a priority

Working with responsible corporate partners

Not to work with financial institutions that are not responsible

Using LED lights to reduce energy use

Put restrictions on touring, travelling and taking less equipment

Use streaming media as an alternative to reach audiences

Do not fly around the world to shoot gigs on environmental change

Going on a bus rather than taking your own car

Car share

Put pressure on venues to be more environmentally friendly

Getting rid of plastic CD cases

Ecological packaging

Environmental merchandise and use organic materials

Higher train usage, go car free

Ecological and renewable streaming and data storage

Rent all the equipment at location and not travel with all the kit you need

Do not produce and sell vinyls

The largest omissions on carbon footprint is the audience travelling so a main argument from the artist is that they need to travel to the audience.

Surely, the suggestions made in the interview is not enough and it will not deliver the outcomes to climate change that is needed, it is sycophantic and feeble for global change. In our view the recommendations and solutions suggested are not sustainable themselves.

However, Music Declares Emergency have a great section on their website which is much more comprehensive and lists about actions for artists, songwriters, producers, a label, publisher, a venue, festival live music promoter, manager, agent and fan. So we are going to support them.

19
Mar

Something for the Weekend

Need a little listening inspiration? With all the new music on offer, across the many genres available, it's difficult to know where to start. Allison Hussey and Madison Bloom of Pitchfork create a Friday Newsletter each week, to keep you up to date with the weeks new releases. If you're trying to decide on something for the weekend, here are their recommendations from this weeks releases. Lana Del Rey: Chemtrails Over the Country Club [Polydor/Interscope] Lana Del Rey Lana Del Rey announced Chemtrails Over the Country Club almost a year ago. The Norman Fucking Rockwell! follow-up, which was pushed back from an autumn 2020 release, was led by “Let Me Love You Like a Woman” and the title track. The album also includes"Tulsa Jesus Freak" which the singer had teased with an Instagram post last summer. Benny the Butcher/Harry Fraud: The Plugs I Met 2 [Black Soprano Family/SRFSCHL] Benny the Butcher Griselda MC Benny the Butcher and producer Harry Fraud have joined forces for The Plugs I Met 2, a nine-track release featuring 2 Chainz, Fat Joe, Jim Jones, and more. The new project follows Benny’s 2020 album Burden of Proof, which was recorded at the same time as The Plugs I Met 2. Check out the music videos for 2’s “Thanksgiving” and “Plug Talk.” Sofia Kourtesis: Fresia Magdalena EP [Technicolour] Sofia Kourtesis Fresia Magdalena is the third EP from Berlin-based electronic producer Sofia Kourtesis, joining last year’s Sarita Colonia and her 2019 self-titled EP. The project features four songs, including “La Perla,” which Kourtesis built around field recordings she made in her home city of Lima, Peru.  Mare Cognitum: Solar Paroxysm [I, Voidhanger/ Extraconscious] Mare Cognitum Portland musician Jacob Buczarski makes black metal under the name Mare Cognitum. Solar Paroxysm is Buczarski’s fifth album under the moniker, following last year’s Wanderers: Astrology of the Nine. Loretta Lynn: Still Woman Enough [Legacy] Loretta Lynn Still Woman Enough is the 50th album from 88 year-old country star Loretta Lynn, following 2018’s Wouldn’t It Be Great. Intended to celebrate the presence of women in country music, the project features new songs, as well as re-interpretations of classics from Lynn’s catalog. Margo Price, Reba McEntire, Carrie Underwood, and Tanya Tucker all make guest appearances on the record. Show Me the Body: SurviveEP [Loma Vista] Show Me The Body New York City hardcore punk band Show Me the Body are back with a new EP. Survive follows their 2019 full-length Dog Whistle. The group produced the three songs with Gabriel Millman and Patrik Berger; the EP is also mixed and mastered by Arthur Rizk. Surviveis the first project that Show Me the Body wrote and recorded completely in their CORPUS studio. “The songs deal with spiritual and physical isolation, as well as staying ready and preparing for the next time we come together,” they said. www.jeeni.com www.pitchfork.com

03
Sep

COUNTDOWN IS ON 6 DAYS LEFT TO INVEST

It seems like a long time ago that Jeeni announced that they had reached their funding target in 6 days and were aiming to overfund. Well they did and now they have 6 days remaining and if you want to see our pitch click HERE. Jeeni, the social music platform that brings artists closer to their fans and shares revenue ethically, has successfully raised over £340K on Crowdcube across three rounds. With 350million streamed music subscribers and market growth up by 39% this year, Jeeni is likely to ride the wave and be a huge success, not only with unsigned musicians and performers but with their superfans. “We set a target to raise £100,000 for 2.4% with a pre-market valuation of £4M,” says Jeeni founder Shena Mitchell.  “And while we have the support of several major investors, the beauty of Crowdcube is that artists themselves can actually own a stake in the company for as little as £10.” Shena continues, “Jeeni’s mission is to support unsigned music and performers, by helping them build a fanbase.  We aim to fast-track careers in the music business, and make sure they take the lion’s share of the revenue that’s raised. Jeeni is needed more than ever in this Covid-19 New Normal, and we have proved that the demand is high. Currently we can only support 100,000 videos, so we must now move up a gear as we head for global roll-out.  This Round Three investment will be used to scale up again and launch our next-generation platform. It will also be used to develop our iOS and Android apps. With the financial backing secured, we’ll be creating new jobs in the area, which is great for the local economy.  When you consider the wealth of music talent in Portsmouth – hosting over 2,000 music events a year with Victorious, The Guildhall, Band Stand, Wedgewood Rooms, and all the Portsmouth Festivities and pubs – we’re alive to the opportunities of our local music culture, creativity and talent. But with live venues locked down for now, the online opportunity of Jeeni is greatly increased. It’s so cool to think someone reading this might choose to invest in Jeeni now with just £10, and then use Jeeni to build their own fanbase for fame and success!  We’re going to try hard to make sure that happens.” JEENI is currently inviting investment on Crowdcube.  To find out how to get involved please join our mailing list for updates or check out our fundraising pitch. If you want to see our pitch click HERE.

17
Aug

Jeeni awarded Mover and Shaker status

Crowdcube have awarded Jeeni Mover and Shaker status. As of noon today, Jeeni is officially a "Crowdcube Hot Investment Opportunity." Many thanks to our investors for making it happen, and to Crowdcube for the accolade in recognition of us raising two-thirds of our target in less than a week. We now look forward to even greater success, as we aim towards 100% and then onwards to overfunding. With our detailed expansion program in place, the Jeeni traction continues to gain momentum. Today's audit is showing 2,395 active artist showcases, audience access of 2,693,700 worldwide, and a month-on-month growth rate of 4.1%. If you are happy to take Crowdcube's advice that Jeeni is a Hot Investment Opportunity, then who are we to disagree. Thanks again! Within days of going public on Crowdcube, Jeeni reached 67% of our overall £150K target. As you can imagine here at Jeeni HQ we are celebrating. After all our extremely hard work we are delighted that so many investors share in our vision. Jeeni is a fast-growing entertainment company that rewards independent musicians and performers ethically and safely. Where artists get to keep 100% of everything they make. Check out our pitch and grab your share today. *Capital at Risk https://bit.ly/3BhEeia