Jeeni Blog

Helping the next generation of talent to build a global fanbase

What can the music industry do to reduce its carbon footprint?

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What can the music industry do to reduce its carbon footprint?

The carbon impact of all those gigs and gatherings is up for debate more now than ever, big acts such as ColdPlay and Massive Attack have cancelled gigs until they can measure the impact on the environment.

But not all artists are in a financial position to cancel all their gigs and many artists rely on touring for an income. Let's be real most musicians and performers can not afford an environmental consciousness.

Today on Radio 4 Tom Heap asks what the music industry can do to reduce its carbon footprint. Tom spoke to various different artists and also interviewed the founders of Music Declares Emergency - No Music On A Dead Planet https://www.musicdeclares.net/.

The main three areas for discussion included the emissions for the band travelling, moving the equipment, the venue emissions and the impact of audiences travelling to and from the event. Having listened to the show I checked out Music Declares Emergency - No Music On A Dead Planet https://www.musicdeclares.net/ which advocates the following:

  • We call on governments and media institutions to tell the truth about the climate and ecological emergency.
  • We call on governments to act now to reverse biodiversity loss and reach net zero greenhouse gas emissions by no later than 2030.
  • We recognise that the emergency has arisen from global injustices and will work towards systemic change to protect life on Earth.
  • We acknowledge the environmental impact of music industry practices and commit to taking urgent action.

We have signed up and will follow Music Declares and are very interested in how our members can benefit, however the interview raised many contradictions and many of the suggestions for us were very weak and hypocritical. But it is very tough debate. We get that. To summaries the main suggestions in the interview with Tom included the following:

Standard riders to not include plastic

Not to allow single use plastics at events

Always use renewable power sources when you can

Event organizers to insist on recycling as a priority

Working with responsible corporate partners

Not to work with financial institutions that are not responsible

Using LED lights to reduce energy use

Put restrictions on touring, travelling and taking less equipment

Use streaming media as an alternative to reach audiences

Do not fly around the world to shoot gigs on environmental change

Going on a bus rather than taking your own car

Car share

Put pressure on venues to be more environmentally friendly

Getting rid of plastic CD cases

Ecological packaging

Environmental merchandise and use organic materials

Higher train usage, go car free

Ecological and renewable streaming and data storage

Rent all the equipment at location and not travel with all the kit you need

Do not produce and sell vinyls

The largest omissions on carbon footprint is the audience travelling so a main argument from the artist is that they need to travel to the audience.

Surely, the suggestions made in the interview is not enough and it will not deliver the outcomes to climate change that is needed, it is sycophantic and feeble for global change. In our view the recommendations and solutions suggested are not sustainable themselves.

However, Music Declares Emergency have a great section on their website which is much more comprehensive and lists about actions for artists, songwriters, producers, a label, publisher, a venue, festival live music promoter, manager, agent and fan. So we are going to support them.

13
Aug

THE ETHICAL ANSWER TO THE GREAT STREAMING RIP-OFF

For too many years, the giants who control the world's music streaming services have been ripping off the creators and performers of the content that allows these services to exist. The figures are staggering, 355 million paying subscribers to an industry worth over twenty-four billion dollars a year. But most artists who provide the content don't earn enough from their monthly streaming royalties to buy a pizza. Now there is an ethical alternative, a streaming service run by artists for artists, where creatives and supporters own a share in the company and keep 100% of what they make. It's a Portsmouth-based venture called Jeeni. Last month, the UK Government report on the major streaming services painted a picture of a broken model that fails to reward musicians fairly. Superstar Nile Rodgers calls it a huge victory for his peers. “I want to believe in my optimistic heart and soul that things will change,” he told the Financial Times, after giving evidence to the Government committee. Rogers is appearing at the Victorious Festival in Jeeni's home town of Portsmouth, alongside a raft of artists who have set up their showcases on the Jeeni platform since their campaign was launched. The founders of Jeeni have a track-record of success, and include veteran entrepreneur Mel Croucher, who founded the UK videogames industry in the 1970s. He is joined by several GRAMMY-Award-Winners and celebrities, including Roger Watson, the ex-boss of Arista Records, responsible for selling over 500,000 records. "We've all made it to the top," says Watson, and now we're giving something back to a new generation. We've got the experience, they've got the talent. Now we're giving them all the tools they need to showcase their work on Jeeni, and get properly rewarded for their efforts, as well as own a piece of the action too." Jeeni's CEO, Shena Mitchell is also no stranger to successful start-ups. She founded The Innovation Warehouse and has now taken Jeeni to the crowdfunding platform Crowdcube, where budding superstars can own a slice of the company for less than the price of that legendary pizza. More information: jeeni.com/investhttps://www.crowdcube.com/companies/jeeni/pitches/qD0WNq

12
Mar

Visa-Free EU Travel Petition for Performers and Bands

Finally, a deal has been agreed with the EU and on 1 January 2021, the UK is going it alone. However, one vital element of the economy seems to have been left out of the agreed terms - Musicians. A petition for visa-free travel or 'Musicians Passport' for this huge part of the the population is gaining enthusiastic momentum via social media and at the point of writing, is well about 155,000 signatures, growing by approximately 1,000 every 1/4 of an hour. Several industries have been granted visa-free access to the 27 EU states in the final agreement. Despite the government being lobbied by a number of industry heavyweights and artists, their concerns the new rules could jeopardise the £5.8billion music industry, when live gigs and shows are back on the social spectrum, have not seen visa-free travel for musicians addressed. Touring Europe, bands and artists may need secure visas for each country they plan to perform in, making it far more costly and harder to afford for many artists and crew members. The Visa-Free petition’s creator Tim Brennan added: “As a freelancer, I and many like me, travel through the EU countless times a year on different tours and events, this will become impossible due to cost and time if we do not have visa free travel.” The petition reads: “We would like the UK Govt to negotiate a free cultural work permit that gives us visa-free travel throughout the 27 EU states for music touring professionals, bands, musicians, artists, TV and sports celebrities that tour the EU to perform shows and events & Carnet exception [allowing the temporary import or export of goods without having to pay duty or VAT] for touring equipment,” You can sign the petition here: https://petition.parliament.uk/petitions/563294 At the time of the lobbying, a government spokesperson told NME: “We are working closely with the arts and culture sector to prepare for the end of the transition period and recognise the importance of touring for UK musicians. We are seeking a reciprocal agreement with the EU to allow UK citizens to undertake some business activities in the bloc without a work permit, on a short-term basis.” Last week (December 25), UK Music's chief exec. Jamie Njoku-Goodwin welcomed the government's EU deal, but said it still left “many questions” unanswered for the music industry. Jamie Njoku-Goodwin - Chief Executive of Music UK Njoku-Goodwin is one of the Government’s most senior advisers with unrivalled political connections across Downing Street, Whitehall and Westminster. He was a special adviser to Health Secretary Matt Hancock and also worked as a special adviser at the Department for Digital, Culture, Media and Sport. Once the petition reaches 100,000 signatures, it may be considered for debate in Parliament. Industry eyes will be looking straight at Njoku-Goodwin to be the man to have the debate converted in to action. We will posts any updates as we get them.

03
Mar

Jeeni Announces that Sharron Goodyear has joined Team Jeeni as Official Photographer.

Click HERE to visit or return to jeeni.com Here at Jeeni HQ, we are delighted to announce that Sharron Goodyear has joined Team Jeeni. When you see Sharron's work you will know why we are so pleased. Sharron is an Award-Winning International Photographer and Film Maker, having won Fashion & Boudoir Photographer of the Year through the Master Photographer Association, Sharron has 14 years of industry experience. Sharron specialises in working with entrepreneurs, musicians, performers and artists from around the world. Sharron's photo-shoots are VIRTUAL enabling her to work with a global client base, directly from her studio, helping us gain greater visibility on our social media as a result. Sharron is super-talented, very professional, has a real eye for positioning the camera, and has perfect attention to detail, the ideal combination of skills for Jeeni members. Sharron says: "Being a photographer is a great privilege for me and it has given me the opportunity to document so many beautiful aspects of people's life journeys. Some of these people are now great friends. I am lucky enough to say I am truly passionate about what I do. Many people hide away from having their photographs taken because they don’t feel confident in how they look in front of the camera or don’t think they are photogenic. My mission is to change that belief and I want to take the best photograph you have ever seen of yourself. The VIRTUAL sessions are incredibly good fun and very relaxed and I will give you lots of direction to help you feel at ease. At the time of booking, I will talk you through everything you need to know so there are no need for nerves – just excitement! I can take a range of photos through an IPhone connection or zoom, what ever you would prefer from the comfort of your own home anywhere in the World."   As Founding Director of Jeeni, I wanted to make sure our members are in very "good hands" so I had a VIRTUAL shoot last week in the comfort of my own home, as Sharron promised the outcome would increase my social media presence. It was amazing. I had so much fun and when I changed my profile picture on Facebook to just one of the 30 pictures Sharron took I gained 210+ likes, 134 comments and 4 shares immediately. So the "proof is in the pudding" as they say, never in 10 years has that happened!! We highly recommend that you get your VIRTUAL shoot booked NOW. Check out Sharron https://sharrongoodyear.com Click HERE to visit or return to jeeni.com