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What can the music industry do to reduce its carbon footprint?

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What can the music industry do to reduce its carbon footprint?

The carbon impact of all those gigs and gatherings is up for debate more now than ever, big acts such as ColdPlay and Massive Attack have cancelled gigs until they can measure the impact on the environment.

But not all artists are in a financial position to cancel all their gigs and many artists rely on touring for an income. Let's be real most musicians and performers can not afford an environmental consciousness.

Today on Radio 4 Tom Heap asks what the music industry can do to reduce its carbon footprint. Tom spoke to various different artists and also interviewed the founders of Music Declares Emergency - No Music On A Dead Planet https://www.musicdeclares.net/.

The main three areas for discussion included the emissions for the band travelling, moving the equipment, the venue emissions and the impact of audiences travelling to and from the event. Having listened to the show I checked out Music Declares Emergency - No Music On A Dead Planet https://www.musicdeclares.net/ which advocates the following:

  • We call on governments and media institutions to tell the truth about the climate and ecological emergency.
  • We call on governments to act now to reverse biodiversity loss and reach net zero greenhouse gas emissions by no later than 2030.
  • We recognise that the emergency has arisen from global injustices and will work towards systemic change to protect life on Earth.
  • We acknowledge the environmental impact of music industry practices and commit to taking urgent action.

We have signed up and will follow Music Declares and are very interested in how our members can benefit, however the interview raised many contradictions and many of the suggestions for us were very weak and hypocritical. But it is very tough debate. We get that. To summaries the main suggestions in the interview with Tom included the following:

Standard riders to not include plastic

Not to allow single use plastics at events

Always use renewable power sources when you can

Event organizers to insist on recycling as a priority

Working with responsible corporate partners

Not to work with financial institutions that are not responsible

Using LED lights to reduce energy use

Put restrictions on touring, travelling and taking less equipment

Use streaming media as an alternative to reach audiences

Do not fly around the world to shoot gigs on environmental change

Going on a bus rather than taking your own car

Car share

Put pressure on venues to be more environmentally friendly

Getting rid of plastic CD cases

Ecological packaging

Environmental merchandise and use organic materials

Higher train usage, go car free

Ecological and renewable streaming and data storage

Rent all the equipment at location and not travel with all the kit you need

Do not produce and sell vinyls

The largest omissions on carbon footprint is the audience travelling so a main argument from the artist is that they need to travel to the audience.

Surely, the suggestions made in the interview is not enough and it will not deliver the outcomes to climate change that is needed, it is sycophantic and feeble for global change. In our view the recommendations and solutions suggested are not sustainable themselves.

However, Music Declares Emergency have a great section on their website which is much more comprehensive and lists about actions for artists, songwriters, producers, a label, publisher, a venue, festival live music promoter, manager, agent and fan. So we are going to support them.

12
Mar

Kings of Leon Post Teasers of New Material

It's been 4 years since the Nashville rock legends have released any official new material, but this week sees them releasing snippets of new singles. The Kings of Leon have so far posted three teasers of new material over the holidays, which have fans eagerly awaiting their arrival on 7 January 2021. 'Walls' was their last album, which sold over 77,000 units in it's first week. In March 2020, the band shared a live recording of a new song, 'Going Nowhere'  The performance was recorded in their hometown of Nashville and featured only frontman Caleb Followill, on acoustic guitar. It's been a long wait for their fans. The first post was a snippet of the new single, 'Must Catch the Bandit' on 25 December with all the signature sounds of previous Kings mega-hits. “Blame it on the holiday ‘cheer’, but I just feel like sharing,” bassist Jared Followill tweeted on Christmas Day (December 25). @kingsofleon then tweeted ‘the w8 is nearly over’ TEN MONTHS ago. Enough.” https://www.instagram.com/kingsofleon/ On New Year's Day, the second teaser was released, 'Feel The Way You Do' and today, third track 'Dancing in Your Head' has just dropped. These two tracks have a mellow sound with some thoughtful melodies and riffs. The video clips are all be black and white so far, sitting within simple frames and bold graphic type. 'Must catch The Bandit' has already clocked up over 145k views. In June 2020, the Kings of Leon were due to headline the Finsbury Park Festival, their first London performance since 2017, but as with all the summer festivals, the pandemic cause another postponement. Announcing the cancellation in May, promoter Festival Republic said they were 'working hard' with Kings Of Leon to arrange a new show. There are five more days to the official release date of this highly anticipated eighth album, so can we expect a new track each day - let's hope so?! www.jeeni.com

24
Feb

Jada Freeman, ‘Vibe With Me’ - Single Review

Last year’s 'Vibe With Me’ is a seductive, inviting and playful single from Jada Freeman. The track has hugely diversified her style and expanded expectations for her work ever since.  Brand new to Jeeni, Jada Freeman is an exhilarating producer, singer and songwriter from East London. Although she thrives in the world of RnB, Jada casts a wide net of styles and approaches to her music that will catch you off-guard in the best possible ways. Jada has contributed all of her singles so far to Jeeni, including her successful track, ‘Illusions’ which has nearly 10,000 listens and is only available on Jeeni and Soundcloud. Check out her Jeeni showcase to listen to all of her music: https://jeeni.com/showcase/adkcmyfeevyu/   The first thing ‘Vibe With Me’ plays you is a creeping, mischievous bass line that darts around the beat and contains a lot of personality for a bass part. Underneath the bass is a warbling synth which acts as a sort of bed of sound and comfort. The flickering low-pass filter on the synth gives the entire track a relaxing, under-water tone which entices the listener in, hence the apt title. The beat is so fitting for this tranquil, yet alluring track. Alternative, new-age percussion is used to provide the beat instead of just kicks, snares and hi-hats. This choice makes the track entirely more interesting and stylistically layered than many other artists in this corner of contemporary music.  The more obviously captivating component of this single is Jada’s vocal talent. Occasionally conversational like her named influence, Lilly Allen and other times soulful and staggering, Jada’s voice is a powerful tool in carrying her creative intentions and in ‘Vibe With Me’, that weapon is in full force. Jada also makes an experimental use of her voice as backing vocals that echo the welcoming title. Pitch-shifted both up and down at the same time and synthesised, Jada makes her voice into an entirely different type of instrument to emphasise the title and sentiment of the track throughout; a genius production device from the upcoming artist.  Check out this brilliant track on Jeeni here: https://jeeni.com/vibe-with-me-jada-freeman/  How can Jeeni support artists like Jada Freeman? JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience.  Album Review album review album review • We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make.  • We empower our audience and reward them every step of the way.  • We promise to treat our members ethically, fairly, honestly and with respect.  • Access to artist liaison and a supportive marketing team. 

12
Mar

Live Virtual Gigs in the Gaming Metaverse

In November last year, a live virtual gig took place in the gaming Metaverse of world platforms. Rapper Lil Nas X took to the stage in Roblox, and performed in a free-to-view event, which broke all previous records to become one of the the most viewed concerts of all time, pulling in a worldwide record-breaking audience of over 35-million visits. Lil Nas X's Virtual Gig - Credit: Still Roblox is a platform of over 50-million user designed video games. The concert was their first, but they have also partnered with music label Monstercat and delivered an album release party for Ava Max. Could this collective gaming audience be the music world's perfect audience of the future? Taking inspiration from Lil Was X's videos and songs, various stages were created for in-game virtual performances using PBR rendering, lighting, shadowing and facial recognition technologies available on the Roblox platfom. Speaking ahead of his performance, Jon Vlassopulos, global head of music at Roblox, said: “We’re thrilled to partner with Columbia Records to bring Lil Nas X fans and the Roblox community together in an entirely new way.“This concert with Lil Nas X will transport players and their friends into the metaverse, and bring to life the future of what immersive, social experiences can look like.” The experience is a long way from the first pixelated forms of performers or being able to control Michael Jackson in the 1990's 'Moonwalker' whilst he rescues children to the sound of his hit 'Smooth Criminal'. However, the online gaming world became a far greater player when Grand Theft Auto realised the potential of licensed music. They allowed players to access perfectly curated radio stations whilst creating chaos and mayhem in the streets of Miami. Michael Jackson in the Moonwalker video game Roblox are not the only gaming platform to take on the music gig. Fortnite allowed Travis Scott to host a gig from a stage in the water off the resort of Sweaty Sands. People attended the concert from wherever they were in the game, as their personally created avatar, whilst they continued to fire at the people around them. Travis Scott's Virtual Gig in Fortnite The following concert was brief, just a 10-minute pop of Scott's hits, with incredible visual pyrotechnics. The world of Fortnite transformed kaleidoscopically around Scott and the artist came right up to the viewers, giving the sense of being able to reach out and touch him. One moment, fire poured from his body; the next, his face melted to reveal a robotic skull. According to developer Epic Games, more than 28m people watched the show. Gaming Metaverse platforms like Roblox, Minecraft and Fortnite are being chosen for these live virtual gigs because their worlds are moving into something beyond gaming. The platforms are used by kids wanting to hang out with their mates and socialise, a virtual environment which has become so relevant and meaningful to the users during the pandemic lockdowns.